affiliate- the publisher/salesperson in an affiliate marketing relationship.
affiliate directory- a categorized listing of affiliate programs.
affiliate forum- an online community where visitors may read and post topics related to affiliate marketing.
affiliate fraud- bogus activity generated by an affiliate in an attempt to generate illegitimate, unearned revenue.
affiliate marketing- revenue sharing between online advertisers/merchants and online publishers/salespeople, whereby compensation is based on performance measures, typically in the form of sales, clicks, registrations, or a hybrid model.
affiliate merchant- the advertiser in an affiliate marketing relationship.
affiliate network- a value-added intermediary providing services, including aggregation, for affiliate merchants and affiliates.
affiliate software- software that, at a minimum, provides tracking and reporting of commission-triggering actions (sales, registrations, or clicks) from affiliate links.
exclusivity- contract term in which one party grants another party sole rights with regard to a particular business function.
payment threshold- the minimum accumulated commission an affiliate must earn to trigger payment from an affiliate program.
return days- the number of days an affiliate can earn commission on a conversion (sale or lead) by a referred visitor.
super affiliate- an affiliate capable of generating a significant percentage of an affiliate program's activity.
two-tier affiliate program- affiliate program structure whereby affiliates earn commissions on their conversions as well as conversions of webmasters they refer to the program.
email- the transmission of computer-based messages over telecommunication technology.
email marketing- the promotion of products or services via email.
ezine- an electronic magazine, whether delivered via a Web site or an email newsletter.
ezine directory- directory of electronic magazines, typically of the email variety.
HTML email- email that is formatted using Hypertext Markup Language, as opposed to plain text email.
opt-in email- email that is explicitly requested by the recipient.
pass-along rate- the percentage of people who pass on a message or file.
permission marketing- marketing centered around obtaining customer consent to receive information from a company.
sig file- a short block of text at the end of a message identifying the sender and providing additional information about them.
viral marketing- marketing phenomenon that facilitates and encourages people to pass along a marketing message.
Free Web Site Promotion
barter - to exchange goods or services directly without the use of money.
banner exchange - network where participating sites display banner ads in exchange for credits which are converted (using a predetermined exchange rate) into ads to be displayed on other sites.
button exchange - network where participating sites display button ads in exchange for credits which are converted (using a predetermined exchange rate) into ads to be displayed on other sites.
text link exchange - network where participating sites display text ads in exchange for credits which are converted (using a predetermined exchange rate) into ads to be displayed on other sites.
Web ring - a means for navigating a group of related sites primarily by going forward and backward.
Web site award - an award given from one Web site to another Web site.