Search Engine Optimization
Online Marketing should be like a well rounded Financial Plan.
In Finance you have short term and long term goals. Pay Per Click (PPC) is a good short term plan for internet marketing. You get immediate traffic and visitors to your site.
However, when you stop spending money, your traffic stops. You should supplement PPC with a long term strategy like Search Engine Optimization(SEO).
Start optimizing and building up credibility and over time you will increase visibility in the natural listing section on search engines. This is by far a better Return on Investment than short term PPC goals.
eMarketer estimated that PPC spending is decreasing while SEO spending is increasing. SEMPO reported that SEM spending to increase from 13.4 billion in 2008 to 26.1 billion in 2013 .
Now is the time to get ahead of your competition during this rapid growth because 82% of consumers and small businesses use search engines first to find information online.